50 years of land rover - the full guide 1

Few brands are so consistently dedicated to full adventure on and off the road, the Land Rover is one of them. The brand has been operating since 1948 and has remained the second oldest 4-wheel drive manufacturer after Jeep. Though it started operations in 1948, the Land Rover company was born in 1978 after the company was bought out of serious management crisis.

From Vintage collections to the most modern and stylish options of today, the Land Rover will continue to be relevant among those who understand class and convenience. Land Rover vehicles are synonymous with prestige, this British SUV brand can transverse normal roads, as well as muddy and rocky terrains, and if you are interested in a full guide of its range of collections, here are some of the things you should know;

Brief History of Land Rover

Land Rover is a branded British company famous for producing 4-wheel luxury automobiles. The land rover series was first launched in 1948, and the brand became an independent brand under successive ownerships. The current owner is Tata Motors and in 2013, they created Jaguar Land Rover that is currently based in Whitley, which is a suburb of Coventry, England, UK. Since 1951, Land Rover had been using its Royal Warrant to supply vehicles to the British Royal family. Since 1951 the company has maintained its reputation for its off-road capabilities. Today, Land Rover and Jaguar remain part of the umbrella company known as Jaguar Land Rover (JTR).

The naming of Land Rover Vehicles can get complicated but as of today, there are 6 different models available. These 6 models look similar and are mostly 5-door SUV options. 4 of the current ranges are referred to as Range Rovers and each of the models come with at least 3 trim levels.

Land Rover Buying Guide

There are currently 6 different ranges of Land Rover in the auto market, these are;

  • Range Rover.
  • Range Rover Sport.
  • Range Rover Velar.
  • Range Rover Evoque.
  • Land Rover Discovery.
  • Land Rover Discovery Sport.
  • Land Rover Defender.

The Range Rover

This is the flagship full-size SUV from Land Rover. It was launched in 1970 and it is the first Land Rover SUV that defined the brand as a luxury brand. It comes with 5 different trim levels, with the lowest trim having a 3.0L V6, 518 Horsepower. The top on the line for this model is the V8, 557 Horsepower engine HSE trims. It currently has 4 or 5 seating with a base price of £ 71,461.74.

Range Rover Sport

This is a mid-size Range Rover because it is smaller than the Range Rover but it looks sportier. The trim levels here are quite similar to those of Range Rover but comes with dynamic tags on the lower trims. While the lower dynamic ranges come with 3.0L V6, 380Horsepower engine, the dynamic trim upgrades are fortified with up to 5.0L, v8, 518-575 Horsepower. The Range Rover Sport is the fastest Land Rover around, it can accelerate from 0-30mphin less than 4.4 seconds. This option has a base price of £53,740.

The Range Rover Velar

This is a more compact and more premium SUV from Land Rover. The Velar comes in two main broad options- The Velar (Non-dynamic) and R-dynamic. The Velar comes with high tech features as well as 4 or 6-cylinder gasoline engines. The non-dynamic Velar comes with a diesel-powered engine. This is a crossover SUV with 4 trim models and its base price stands at £39,754.

The Range Rover Evoque

This is a sub-compact crossover SUV and it is currently the smallest Range Rover Models and also the least expensive. It comes with a 2.0 L I-4 Turbo engine and also comes with 6 different trim levels. The 6 trim levels vary in Horsepower output of between 237 and 286 Hp. The base price for the Range Rover Evoque is £33,502.

The Land Rover Discovery

This is one SUV regarded as less premium Land Rover but it is still a premium midsize SUV. It is one of the most family-oriented Land Rover SUVs out there and it is currently in its fifth generation having debuted in 1989. This SUV comes in 6cylinder diesel and gasoline options different and buyers can choose between 3 trim levels which are the SE, HSE and HSE Luxury trims. One of its main characteristic features is the asymmetric back end and comes at a base price of £42,158.

Land Rover Discovery Sport

This is a compact SUV, entry-level Land Rover. It comes in 4 different trims, and the HSE alongside HSE Luxury trims come with the base 2.0 L I-4, 286 Horsepower engines. The seating could be 5 or 7 depending on the trim. The base price for this SUV is £30,292.

Land Rover Defender

This is regarded as the original overland vehicle manufactured by Land Rover. And it is also referred to as the British equivalent of Jeep Wrangler. The new version of Land Rover Defender is expected to be out in 2020It was originally referred to as the “Land Rover” but got its name changed to the Defender in 1983. The Defender had remained in production for 68 years until it was abruptly stopped in 2016. It comes with TBD engine and remains the priciest, especially with upgraded options that can stretch its base price to £100,000.


Land Rover has come a long way as the most sought-after SUV brand in the UK and some other parts of the world. They are quite cheaper when compared to similar SUV options from other brands and that could be the reason why they are well-incorporated into automobile markets from all around the world, and most especially in developed countries. With over £25 billion in revenue between 2017 and 2018, Land Rover has become one of the top 5 largest automobile brands in the world. It currently employs over 43,000 staffs, and its range of products are currently being assembled in the UK, India, and China, just to name a few.

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